The Museum Intelligence platform

One visit. Personal for visitor, Intelligent for Museum.

Artifacta transforms visitor behavior into actionable intelligence—then uses that intelligence to personalize every journey, improve museum decisions and increase per-visit value.

Discover Museum Intelligence Watch the platform

A museum visitor using Artifacta on a smartphone

How well do you understand your visitors ?

What inspires them most?

Where do they pause and engage?

How long do they spend at each exhibit?

Which exhibits do they skip?

What stories are most popular?

Where does the visitor journey break?

Artifacta in action

See how precise indoor localization, adaptive storytelling, AR and analytics connect in one seamless experience.

Artifacta platform demonstrationUse fullscreen for the complete experience

Artifacta visitor application showing augmented reality museum guidance

Artifacta visitor application showing a personalized museum experience

Personal guidance

Every visitor gets a journey of their own.

Guide in real time

Image-based indoor localization powers intuitive wayfinding, AR guidance and automatic content delivery.

Analyze the data in real time

Use AI algorithms to analyze the visitors activity in real time and estimate his type and engagement level.

Personalized Experience

AI algorithms are used to adapt the content depth to the vistor's type, pace and engagement level.

Keep the conversation alive

AI bots trained on museum approved content deliver a deep exploration layer for visitors that seek deeper understanding.

Museum Intelligence

Turn every visit into institutional knowledge.

This is Artifacta’s advantage: one intelligence layer connects precise visitor movement, content engagement and real-time personalization. Museums do not just deliver a better guide—they continuously learn how their space, stories and commercial opportunities perform.

Understand route adherence and exhibit completion
Reveal hotspots, bottlenecks and skipped displays
Measure audio, story and exhibit engagement
Adapt content and guidance to each visitor in real time
Turn evidence into better layouts, exhibitions and revenue decisions

Individual visit exampleMovement over time

See the visitor flow, not only the final totals

Play back movement through the museum to reveal changing traffic patterns, pauses and transitions that a static report can miss.

Explore the intelligence

From individual visits to museum-wide patterns

Dashboard comparing planned and observed visitor routes — Individual visitRoute adherence
Understand how journeys actually unfold
Compare the intended route with the observed sequence and immediately identify skipped, missing or out-of-order exhibits.

Audio engagement dashboard with completion levels by exhibit — Individual visitContent engagement
Measure whether stories hold attention
Track completion depth, interruptions and low-engagement audio so teams can improve content length and delivery.

Visitor session summary with route, engagement and visitor typology insights — Individual visitVisit summary
Turn one visit into a clear management story
Bring route behavior, engagement signals and visitor typology together in a concise interpretation that supports decisions.

Museum-wide analysis

Spatial heatmap showing aggregated visitor dwell across museum exhibits — Museum-wideSpatial analysis
Find hotspots and overlooked zones
Aggregate movement across visits to reveal where audiences stay, move quickly or disengage throughout the museum.

Museum-wide exhibit performance dashboard comparing reach and audio completion — Museum-wideExhibit performance
Compare reach, completion and drop-off
Spot anchors, hidden gems and drop-off points across the collection instead of relying on aggregate attendance alone.

Our vision

Artifacta is a comprehensive platform that enables museums to understand their visitors, deploy a personalized human-like experience and increase per-visit revenue.It creates a win-win situation by maximizing the visit outcomes for both museums and visitors as one.

Know your visitorSee real behavior, interests and movement.

Engage the visitorAdapt guidance, stories and support in real time.Leverage existing exhibits to quickly launch and market new tours.

Stay in touch with your visitorsPersonalized notifications based on individual visitor's unique interests.

Increase revenueActivate the right offer at the right moment.

Platform capabilities

Artifacta Platform Features

BYOD

Visitors use their own smartphones as personal guides, with no dedicated devices to purchase or maintain.

Unlimited stories

Add fresh digital narratives and thematic tours without moving a single artifact.

Multilanguage

Welcome global audiences with storytelling in each visitor’s language.

Zero installation

No beacons or sensors. Keep gallery walls untouched and installation costs at zero.

AI assistance

A museum-grounded chatbot answers questions from approved collection content.

Gamification

Interactive discovery and rewards transform passive viewing into active exploration.

Crowd intelligence

Identify visitor hotspots, route patterns and navigation bottlenecks.

Real-time adaptation

Shape stories and offers around each visitor’s interests and pace.

About Us

We are Artifacta

Artifacta was founded to create a genuine win-win for the cultural world: unforgettable visitor experiences and actionable insights for data-driven museum management.

Dima Tsviyak

Co-founder

Dima holds an M.Sc. in Geoinformation Science and brings extensive experience in technological innovation and R&D management. His work spans computer vision, AI and geospatial applications across public and private sectors.

dimat@artifacta.net

Sergei Graguer, Ph.D.